Why "It's All in My Head" Is a Valuation Problem

Buyers acquire systems, contracts, and people who can choose to leave. Knowledge held only in memory sits in the third category, and it is priced accordingly.

Converting memory into an asset

• Record the decisions and their reasoning, not just the current state
• Document the failure modes the team already knows about
• Capture why specific customers are configured differently

A quarter of deliberate write-up work moves knowledge from the person to the company. That is the transfer a buyer is paying for.